You really wouldn’t think of Myrtle Beach as anything more than a destination for beach going families and the occasional rowdy golfer. But Myrtle Beach is about to become popular for another reason. Mobile Marketing. Specifically SMS text based messaging.
For those of you new to the term SMS, or Short Messaging Service, its simply nothing more than a protocol for phones to communicate to the outside world strictly through text based messages. The messages are limited to 160 characters each. What makes SMS so attractive as a marketing tool is that it allows businesses owners and advertisers to communicate with potential customers in a personal and non-intrusive manner. Just like email marketing (unless you’re buying lists and spamming people) SMS subscribers choose to join your list by opting-in. And when they’re tired of hearing your message, they simply opt out and move along. This leaves the customers in control and this control encourages to join new campaigns, knowing they can turn on and off the flow of messages as their needs change.
So how does Myrtle Beach fit into all of this? The key to a successful SMS campaign is targeting your subscribers at just the right moment when they’re possibly thinking about making a purchase. Wherever your customers might be while here on vacation, you can instantly send them an alert informing them of promotions, offering them a discount or informing them on a new product. Depending on the offer, you can literally drive traffic into your location within a matter of hours. Here are a few examples of Myrtle Beach businesses can take advantage of mobile SMS marketing.
- Restaurants/Bars: Send an alert to your subscribers later afternoon letting them know about happy hour & dinner specials. Offer a free appetizer or drink and your conversion will be through the roof.
- Golf Courses: Send SMS reminding groups of their tee-times, inform them of weather changes. Let them text in their order before making the turn.
- Hotels: Since you know your customers are on property, send them alerts that offer promotions to your spa, or the in house restaurant.
- Entertainment: Remind your patrons that the show starts in 30 minutes, encourage them to visit the gift shop after the show by sending them a text message 10 minute before the end of the show.
With SMS Marketing being so instantaneous it makes perfect sense for a vacation town like Myrtle Beach to take note and start using this highly effective method of advertising. You’re already starting to see a few businesses in the area include the messages “text now to..” and some random number. Come spring time, your business might be left in the dust if you don’t get on board soon.
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Tags: Mobile Marketing, Myrtle Beach, SMS