Get this: Americans send over 90 billion texts messages a month. You simply can not ignore the exponential growth of text messaging in the United States. Text messaging is the only marketing vehicle that allows individuals and businesses to communicate with one another in a personal, efficient and cost effective way.
You see it on tv, in magazines, and news papers, major brands and media companies are increasingly reaching out to their customers on their mobile devices to involve them in time sensitive promotions.
This is done by encouraging customers to text a keyword to an easy to remember short code. The beauty of a short code program is that it’s customer initiated. The customer has to physically choose from their phone to participate and can then opt out at any time. This leaves the customer in control of their messaging experience. Because of this, Americans are opting in with impressive numbers.
With an SMS campaign you can instantly send a message or a call to action to a list of customers who have already requested (by opt-in) you send them this information. The messages are sent with pinpoint accuracy, exactly the moment you want it delivered. And here’s the best part, you get a 95% read rate. That’s the power of a short code.
No matter where your customers are, more than likely their cellphone is within hands reach. With OIR, you can instantly launch product offers, promotions and time sensitive alerts into the mobile network. Since they previously subscribed to these service they have asked to be included and are eager to buy.
The beauty of such an instant and engaging campaign is that in a matter of hours you’ll know how effective that promotion was, whether to do it again, or if tweaks need to be made to the campaign. You can not get that kind of instant feed back from any other form of media including TV, radio, billboards, direct mail and even email.
OIR is passionate about mobile marketing, it’s a new and uncharted territory for some business, but you simply canon deny the numbers. You’ve seen first hand the incredible growth in the popularity of text messaging. Odds are even you sent a few text messages already this week.
We have the strategy and the technology to make a SMS campaign work for your business. Just contact us to get started.
