Including a promotional contest is a perfect way to maximize the effectiveness of a mobile marketing campaign. Using a text-to-win promotion can create a positive buzz for your company and make you look like an early adopter (not one that follows the lead of other businesses) all while building your ever growing list of mobile subscribers.
The way a text-to-win contest works is by having your respondents text to your short code within an allotted amount of time for a chance to win a prize. Of course, the more interesting the prize is, the more interest people will have in entering. At the end of the contest, one mobile number is chosen at random as the winner. You can then send them a text telling them where/how to collect their winnings.
The beauty of this method of texting is that it allows people to participate though a medium that is convenient to them. Rather than forcing them to fill out a piece of paper, or directing them to your website to enter, participants can enter quickly and effortless right where they are. Using a SMS based contest can be most effective at large-scale events such as concerts or sporting events where the message to enter can easily be broadcast to a large amount of people at the same time.
Once your contest is complete, the benefits don’t stop there. You can use the new contacts to your advantage. Advertising your company in the weeks following the promotion informing the entrants of upcoming special events and future scheduled promotions. Keeping communication between your patrons simple and convenient to all.
[...] Last week OIR Interactive launched the start of a full scale text message marketing campaign for Legends In Concert. To start building a list of mobile subscribers we sent the below email to all of Legend’s Myrtle Beach email subscribers to encourage them to participate in this text-to-win contest. [...]
We have seen great success with this strategy too. The key is getting consumers to opt-in. Brilliant!