Last week OIR Interactive launched the start of a full scale text message marketing campaign for Legends In Concert. To start building a list of mobile subscribers we sent the below email to all of Legend’s Myrtle Beach email subscribers to encourage them to participate in this text-to-win contest.
The campaign was also broadcast on all of Legends’ social media channels including Twitter, Facebook and their blog. We saw a little viral activity with area businesses also promoting the contest on their site/blogs.
