Want an easy way for viewers to be engaged with your television show? Give them the ability to determine what happens in the show through text messaging. This is exactly what The Travel Channel has done for their Live Ghost Adventures show airing 10/30/09 starting at 8pm and going into the wee hours of the morning.
Viewers can text the word “LIVE” plus their message to 66798 to send the Ghost Adventure team a greeting, warning or message. Selected messages will appear on air during the live event.
Additionally, viewers can determine what happens on the show by texting A, B or C to 66789 to decide which section of the abandoned Medical Center they would like to see “Nick do a solo vigil”.
(from the Travel Channel)