OIR Interactive Blog

A common mistake many businesses make is assuming that simply building a website will result in a high volume of traffic overnight. In fact, creating a site and attracting users to it are two different projects. Before hiring a web developer, make sure he or she is experienced with formatting and coding to suit standards for search engine optimization (SEO). Even the most aesthetic and informative of site is useless if no one can find it. Internet users have notoriously short attention spans and are inundated with information every time they conduct a search. Most users searching for businesses in your category will choose someone from the first or second “results” page and will not look much further. With so many competitors all vying for the attention of the same group of consumers, your developer needs to ensure that your site is optimized to be crawled by Google, Yahoo!, and other popular search engines.

OIR sees SEO as a vital part of marketing and we will design and code your site to be as visible as possible in search engine results. OIR Interactive will ensure your site is getting the most effective and accurate indexing. Some of the SEO services in which we specialize include:

• Keyword research and analysis
• Optimization of web page Titles, Meta Keyword & Description, body text, headlines, image Alt tags and internal link structure
• Configure URL rewrite (SEO and user friendly)
• Blog optimization (if any)
• Site Map setup and configuration
• Monthly SEO reporting
• Maintenance of site code for best possible crawls
• Continue keyword research to spot trends and changes
• Optimize site content to maximize keywords
• Inbound link development
• Recommendation and consultation of successful landing pages, paid directory and paid linking
• Maintenance and optimization of local search
• Hand submission to major search engines and top directories

Pay Per Click

By optimizing your site to be crawled by search engines, you ensure that your website comes up organically in each user’s search. Paid advertising is a more direct way to guarantee that your business is at the top of a search page. Pay-per-click advertising is a popular and effective means of having your site listed on the top or along the margins of keyword-based searches, and you only pay for the number of hits generated.

OIR Interactive has extensive experience setting up pay-per-click advertising campaigns and can work with your business to determine the most productive and relevant keywords so that you do not generate (and pay for) frivolous hits. OIR Interactive will research and determine any possible niche markets and build the most relevant keyword phrase(s) for your site. We will:

• Create and fully set up your pay per click accounts with Google AdWords, Yahoo! SM and Bing
• Research the most relevant keyword phrases that best describe your websites and identify keywords with the highest Keyword
• Effectiveness Index for testing
• Determine any possible niche markets that you may be able to tap into
• Create targeted keyword-rich ad copy for your campaigns
• Set up tracking and conversion events

A consistent level of online visibility is the key to generating new leads. Take advantage of OIR Interactive’s extensive experience in all aspects of internet marketing and analysis, and increase your website traffic.

This entry was posted on Wednesday, July 28th, 2010 at 12:16 pm and is filed under General, Interactive Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.