OIR Interactive Blog

Online Media Daily: Mobile Advertising More Personal In 2020

Mark Walsh for Online Media Daily takes a look at the recently published report from OgilvyOne which predicts “mobile advertising in 11 years will be far more personalized as users exercise control over the types of messages they see, and when, on their handheld devices.”
If you ask us, this is going to be a lot sooner than 11 years, infact you can already see these trends happening in today’s market. The article is worth a read and can give you some good insight into the future of mobile marketing.

Read the full article

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