OIR Interactive is pleased to announce the launch of the new American Marketing Association Charleston website. The AMA was in need for a new website and we were happy to assist them and build a new site they can be proud of.
The AMA felt that their previous site did not accurately reflect them as a marketing organization. They wanted a site that represented them as a group at the fore-front of marketing. Not one that lagged behind and followed the trends of others.
They were frustrated about not having the ability to easily maintain the content on their site. Their social media channels were spread out and required maintenance and updating in different locations. Twitter, Facebook, LinkedIn and their blog all required them to manually update from their separate logins.
After a brief discussion of understanding their needs we decided it would make the most sense to build the new site out into WordPress. And since we were building a new site from the ground up, it made sense to include a fresh new design.
WordPress, if you haven’t worked with it before is an open source publishing tool with a bunch of pre built modules that allows people without much programming knowledge to have a sophisticated website up and running, and quickly mash together all of their social media channels under one applications.
Photos can be uploaded to flickr, and twitter updates can be published all from the admin section. In addition, when a new article, page or content chunk is posted on the site, it can be setup to not only published there, but also on LinkedIn, and appear inside their Facebook page.
