Thousands of families travel to Myrtle Beach each year, many of them looking for fun activities for children. Most people know that Myrtle Beach is the home to over one hundred top-notch golf courses as well as popular restaurants, resorts, and live-show venues, but it is not always easy to find kid-friendly attractions. After parents have taken their kids swimming in the ocean and hotel pool, they begin to look around for other ideas. Mobile marketing can help child-friendly businesses stand out and give vacationers and residents options for entertaining children.
Young children can be difficult to entertain on vacations because they need consistent supervision and are easily bored. Businesses that cater to children—particularly vacationing children—can optimize their marketing campaigns by including a mobile element. Taking advantage of a text campaign already in place for Myrtle Beach is an inexpensive and low risk way of getting started with mobile.
txtMB, an interactive mobile campaign that broadcasts discounts for local attractions directly to visitors’ cell phones, offers a category specifically for child- and family-friendly activities that lets vacationers know about all the things they can do with their kids. txtMB aggregates coupons, discounts, and alerts for area businesses and sends them out via text message (for free) to users who opt in. txtMB is the only comprehensive mobile campaign in the Grand Strand that gives vacationers and residents exclusive discounts directly on their cell phones so there are no coupons to remember to carry. Kid-friendly attractions can join txtMB and be guaranteed to have their company’s coupon or promotion in the hands of every parent who signs up.
Water parks, amusement parks, museums, and mini-golf courses are popular choices for parents, but with so many competing businesses—and with no way for parents unfamiliar with the area to discern among them—a mobile campaign that sends alerts directly to parents’ cell phones narrows the choices dramatically. And since new coupons are texted to subscribers’ cell phones each day, businesses are likely to see their offers redeemed the very day they are sent out.
When assessing the kid-friendly aspects of your business, don’t forget teens. Three-quarters of American teenagers have mobile phones, and texting is the fastest, most effective way to reach them. How likely is a teen to conduct his or her own extensive research about area attractions when on vacation? Not very. But businesses that offer entertainment options for teens can market to them and their parents directly through txtMB.
Offers sent to cell phones have a high open/read rate, and with txtMb, offers are guaranteed to go only to those who have expressed explicit interest in kid- and family-friendly activities. txtMB is free to subscribers and offers a simple opt-out option to people when they leave the area; it is also the area’s only mobile marketing campaign that brings together promotions from dozens of area businesses and broadcasts them to consumers directly. With the tourist season in full swing, there is no better time to join.
