Hundreds of thousands of motorcycle enthusiasts come to the Grand Strand each year in the spring and fall for bike rallies. While vendors compete for biker business in Myrtle Beach and the surrounding areas, a mobile marketing campaign could be the key to putting some vendors ahead of the competition.
Resorts, hotels, restaurants, bars, sporting stores, t-shirt and apparel shops, and every other business that caters to these seasonal guests should look into a text message campaign that addresses bikers’ unique interests and traveling needs. A targeted SMS campaign that invites bikers to join—in return for exclusive discounts and pertinent alerts—has enormous potential to expand a client base and gain interested customers who are guaranteed to bring friends and to return seasonally.
Business owners who want to make the most of the upcoming Grand Strand Fall Rally this September can launch an SMS campaign that sends out one or two texts per day advertising an exclusive discount. Remember that the bikers who come down here for the Fall Rally tend to ride socially, traveling with friends and other enthusiasts. Keeping that in mind, take advantage of the viral nature of a text campaign. Many of the motorcycle enthusiasts come down with a group and meet even more people once here. If your deal is a good one, your subscribers will spread the word; those who redeem your offer are also likely to bring guests to your establishment. All of this can increase your marketing pool exponentially.
An SMS campaign for the Grand Strand bike rallies is particularly manageable for even small businesses new to mobile marketing because the timeline of the campaign is so limited. The local bike rallies tend to last only 5 or 10 days, depending on the season, so even daily or twice-daily messages do not risk overexposing your advertisements. And any biker who does not opt out at the end of his or her stay can be remarketed to next year. If your business decides to offer mobile marketing this fall during the Grand Strand Bike Rally, the numbers collected can be reused again in the spring before and during Bike Week in May.
The Grand Strand’s Fall Rally is set to start soon. Since there will be fewer vendors in the fall than there were in May, now is a good time to get your marketing campaign off the ground and establish yourself as Bike Week’s major mobile marketer. Then, when the larger rally comes in the spring, your business will be that much more ahead. Chances are, people will remember you again and will tell their friends. OIR’s TextBoard offers an inexpensive and very simple platform for organizing a text campaign and sending automatic, regular alerts to all your opt-ins.
