Google is the expert at releasing fantastic new things. Google Product Extensions is, in our opinion, one of those great new things. Product Extensions is a new feature of AdWords (Google’s infamous pay-per-click text ad network). When your pay-per-click ad appears in Google search, and you have a Google Merchant Account, products associated with that pay-per-click ad will appear underneath your pay-per-click ad when someone hits the [+] sign to “expand” the offer. And, to make it even more fantastic, if the person clicks on your AdWords ad text, or a product in the expanded area, your only charged for one click, and you are not charged at all if someone hits the [+] sign to see what you have to offer but doesn’t click on your ad. Yes, that’s right, people can now window shop your products on Google, and it won’t cost you a dime. This product is just one more reason why Google always stays on top.
In the example above OfficeMax, Sears, and Sam’s Club are using the right sponsored links to highlight new laptops.
And in this example, Sears is using the main sponsored links to sell HD televisions.
