OIR Interactive Blog

1. It’s CHEAP: Recession got you down? Don’t worry you can still send out that fall promotion. Email marketing has virtually no production cost, no shipping cost, and no excessive time delay. Traditional mailers can take up to three weeks to produce, why wait when you can send an email that has a same day impact on your revenue.
2. It’s EFFECTIVE: Email marketing is the proactive way to approach customers instead of waiting for them to read a magazine with your advertisement, or come back to your store. With database integration you can target your emails by source, interest, or purchase history. Email marketing keeps your customers in touch, and increases brand awareness and loyalty.
3. It’s IMMEDIATE: Response and ROI typically occur within the first 48 hours of sending an email marketing message. If you need to advertise that last minute deal absolutely no other method allows you to do so as quickly and easily.
4. It’s MEASURABLE: When an email marketing campaign is sent out subscriber activity and response is tracked. Find out how many people opened your message, how many people clicked a link, and what the most popular story or item was. Imagine being able to tell what product is going to sell the best by doing and exclusive online pre-sale and then adjusting prices when your products go to market.
5. It’s EASY: You focus on your strategy we’ll take care of the details. Our services include programming , delivery, reporting, and consultation. What more do you need?

This entry was posted on Wednesday, August 19th, 2009 at 6:25 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.