Miniature golf is a fun and popular pastime, and an activity of choice for hundreds of thousands of families who visit the Grand Strand every year. In spite of the fact that there are dozens of miniature golf courses in the Myrtle Beach region, there is, surprisingly, no central place for course owners to advertise their discounts and deals. There are also very few places that tourists, parents, and mini-golf enthusiasts can obtain coupons. Several of the area’s discount-promoting sources require a paid membership; otherwise, you just have to be lucky and stumble upon a useful coupon.
Fortunately, a new marketing co-op has just begun, advertising discounts and promotions exclusively for Myrtle Beach Businesses. With txtMB and its ability to broadcast coupons and alerts directly to visitors’ cell phones, miniature golf courses can get their promotions out to every vacationer who expresses an interest.
The cost of joining the area co-op txtMB is very small because it spreads the costs of a mobile campaign over many businesses. For a small monthly fee, mini-golf course owners can join the campaign and have their chosen coupon or promotion sent to mobile phones of every resident or visitor who expresses an interest. Business owners do not have to gather the names or numbers of interested people, or keep track of new opt-ins and recent opt-outs, or invest in any special technology or equipment to participate in a mobile marketing campaign. TxtMB does all that for you. All you have to do is decide upon the enticing deal you want to send out, and then enjoy the benefits of having all the marketing and advertising done for you.
The best part of txtMB is its targeting ability. Your deals will be sent primarily to people who express an interest in playing miniature golf within the next 15 days. Of course, subscribers can remain in the campaign to receive discounts for as long as they like, but many people who sign up for txtMB offers are vacationers looking for daily activities, so they are most likely to take advantage of area offers very soon after receiving them. With txtMB, you do not waste your budget advertising to indifferent people; the only consumers txtMB sends to are those who have specifically requested information and discounts to area golfing.
TxtMBalready offers deals to over a dozen local golf courses that golf enthusiasts can enjoy, but mini golf—which is also very popular and particularly kid-friendly for vacationers—is underrepresented and would benefit from a targeted, interactive marketing campaign that puts discounts directly in customers’ hands. And while txtMB will appeal most heavily to vacationers now, consider the longer-term advantages of a mobile campaign on the mini-golf slow season. Even after the tourist season slows down, txtMB will continue to broadcast mini golf deals to the local subscribers and give the participating courses an edge on the competition.