When I bump into people in the Myrtle Beach area and explain that my business, OIR, offers interactive marketing services I find that sometimes people aren’t 100 percent sure as to what interactive marketing is. Since there are only a few interactive marketing agencies likes ours in Myrtle Beach I am not too surprised. So allow me to take just a minute to explain what interactive marketing is and the services that are included when someone says “we offer Myrtle Beach interactive marketing services”.
First off, lets compare interactive marketing vs. traditional marketing. Traditional marketing covers, what “traditionally” has been used in advertising for decades. This includes: print, radio, television and most methods of outdoor advertising. So if you hear an advertisement on the radio, or see a flier in the mail while in Myrtle Beach this was likely created by an traditional marketing agency.
In contrast, an interactive agency deals with items that consumers will “interact” with. Think websites, banner ads, kiosks, mobile phones. A Myrtle Beach website and any banner ads placed on it has likely been developed by an interactive agency.
So why the difference?
Some marketing agencies in Myrtle Beach might try to blur the lines between interactive and traditional marketing. Unfortunately this is never a safe move. Traditional and interactive marketing mediums are so different an individual who has spent their life producing print material understanding margins, bleeds, colors and best practices likely isn’t going to have the slightest knowledge of web, parameters and its best practices.
That is exactly where here in Myrtle Beach we’re the only true interactive marketing agencies. Our core focus and understanding is on interctive mediums, how they work, how they’re developed and how their used to give out clients the best possible results.
Think of it this way: You wouldn’t go to a mechanic in Myrtle Beach for lunch because he knows how to make a great lasagna. Just like you wouldn’t go to a restaurant to have your car worked on by the chef because he knows how to change his oil. You keep them separate to for the best possible service.
